Slavonic *slava* 'fame' comes from *slovo* 'word' in the same exact way Arabic صيت [ṣīt] 'fame' comes from صوت [ṣawt] 'sound'. But so also does Russian слух [slux] 'rumor' with the original meaning of 'hearing' (cf. English *hearsay* 'rumor'). Word is first heard, then it spreads, ultimately creating a reputation. Both Slavonic *slux* 'hearing' and *slovo* 'word' – among a score of others, including English *loud* and *listen* – go back to Proto-Indo-European **ḱlew-* 'hear', whence the faithful Lithuanian *klausyti* 'listen'.