Slavonic slava 'fame' comes from slovo 'word' in the same exact way Arabic صيت [ṣīt] 'fame' comes from صوت [ṣawt] 'sound'. But so also does Russian слух [slux] 'rumor' with the original meaning of 'hearing' (cf. English hearsay 'rumor'). Word is first heard, then it spreads, ultimately creating a reputation. Both Slavonic slux 'hearing' and slovo 'word' – among a score of others, including English loud and listen – go back to Proto-Indo-European *ḱlew- 'hear', whence the faithful Lithuanian klausyti 'listen'.